The hour that matters.
A noir launch world for Bremont's Terra Nova Jumping Hour.
The work.
The campaign stills were cut from the same frames.
The key visuals.
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CS 009 · Luxury watches · 2026
A black and white launch world for Bremont's Terra Nova Jumping Hour in noir: a storm lit range, a panther on the ridge, and a dial that only shows the hour.
The thinking.
Terra Nova means new land.
The brief
A jumping hour watch, finished in black. The world around it had to be as stripped back as the dial: no colour, no clutter, only scale and shadow.
The thought that unlocked it
Build it in monochrome: wide landscapes for scale, a black panther for the stealth finish, and macro light that finds the numeral as it jumps.
How it was made.
- Step 01
Strip it back
No colour and no clutter. Only scale and shadow.
- Step 02
Build the land
A storm lit range, wide enough to feel the scale.
- Step 03
The panther
A black panther on the ridge, for the stealth finish.
- Step 04
The hour
Macro light that finds the numeral as it jumps.
- Step 05
Campaign imagery
Key visuals cut from the film's frames.
- Step 06
Deliver
A 16:9 launch film and campaign key visuals.
The system behind the work, drawn the way it runs: prompts and references in, one model, a person signing off the master, and the outputs that come from it.
The tech
From the process
A New Limit Labs production
The hour that matters.
Creative Direction
Sophie Hospes
Client
Bremont
More work
Four more cases.
Each one told the same way: the thinking, the work, and how it was made.
A synthetic New York, built around a real shoot.
Watch the case → CS 007 · Brand world and hybrid production2026 Made-It Pro.A golf brand built as a world. Silver at YDA 2026.
Watch the case → CS 001 · Brand brain and scalable system2026 Sleep or Die.One trained look, a new film every week.
Watch the case → CS 008 · Hybrid production2026 X-Copper.Three 15 second films, written for the format.
Watch the case →Next case · CS 006
PSD × Jaxson Dart.