Welcome to Made-It Pro.
A golf brand built as a world, for Mike WiLL Made-It.
The work.
Silver at YDA 2026 for Creative Use of Sound, and shortlisted at the Berlin Commercial Awards 2026.
The Cash App trailer.
The socials.
01 / 05The result
A full brand world from one system: identity, guidelines, toolkit, two partner lockups, a 58 second launch film and a 30 second Cash App trailer. The film took Silver at YDA 2026 and made the Berlin Commercial Awards shortlist.
CS 007 · Golf and lifestyle · 2026
A golf brand for Mike WiLL Made-It, built as a whole world: a chrome monogram, a full brand toolkit, partner lockups for Square and Cash App, and a launch film that took Silver at YDA 2026.
The brand.
Stay down till you come up.
The brief
Made-It Pro was born on Georgia soil, where fairways used to be off limits. The brand had to carry Atlanta's creative energy onto the course and still hold the precision golf expects.
The thought that unlocked it
Build a world, not a logo. A monogram that reads as globe, ball and waveform. Chrome as the material of precision and performance. One system that runs from a glove to a flag to a film.
A New Limit Labs production
Welcome to Made-It Pro.
Identity and toolkit
New Limit Labs
Launch film
Off Limit · Motion Family
Client
Made-It Pro, for Mike WiLL Made-It
Partners
Square · Cash App
More work
Four more cases.
Each one told the same way: the thinking, the work, and how it was made.
One trained look, a new film every week.
Watch the case → CS 008 · Hybrid production2026 X-Copper.Three 15 second films, written for the format.
Watch the case → CS 009 · Hybrid production2026 Bremont.A noir world for a watch that only shows the hour.
Watch the case → CS 006 · Hybrid production2026 PSD × Jaxson Dart.A synthetic New York, built around a real shoot.
Watch the case →Next case · CS 001
Sleep or Die.