Take it outside.
A hybrid production for PSD × Jaxson Dart.
The work.
Ten 15 second cutdowns came from the same edit.
The cutdowns.
01 / 05The result
Delivered a 30 second and a 60 second spot plus 10 fifteen second cutdowns. The campaign expanded what was possible for the client at a fraction of what a fully traditional build would have cost. First hybrid production for New Limit Labs and the largest to date.
CS 006 · Apparel and sport · 2026
A hybrid production for PSD and Jaxson Dart that put synthetic workflows alongside a traditional crew, and delivered a campaign the budget would not otherwise have covered.
The thinking.
Shoot the real thing. Build the world around it.
The brief
PSD wanted a campaign with scope and ambition beyond what the budget supported. The client was already working with a traditional production company and a post house, neither of which were AI native, so any synthetic workflow had to slot into an existing pipeline rather than replace it.
The thought that unlocked it
Take It Outside. Build the campaign as a hybrid, using synthetic production for the shots that traditional capture could not reach on this budget, and keeping live action where it earned its place. One creative language across both.
How it was made.
- Step 01
Lock the look
The look was locked before anything was shot or built.
- Step 02
Shoot the real thing
A traditional crew, a stage and a stunt on mats.
- Step 03
Capture him
Body scan, voice sync and motion capture of Jaxson on set.
- Step 04
Build New York
Streets, bridges, ferries and subway platforms, built in parallel with the shoot.
- Step 05
Cut it as one
Live action and synthetic in a single edit.
- Step 06
Deliver
1 × 60 s, 1 × 30 s and 10 × 15 s cutdowns.
The system behind the work, drawn the way it runs: prompts and references in, one model, a person signing off the master, and the outputs that come from it.
The tech
From the process
A New Limit Labs production
Take it outside.
Agency
The Team
Client
PSD
Talent
Jaxson Dart
Live action and post
Andras
Synthetic production
New Limit Labs
More work
Four more cases.
Each one told the same way: the thinking, the work, and how it was made.
A golf brand built as a world. Silver at YDA 2026.
Watch the case → CS 001 · Brand brain and scalable system2026 Sleep or Die.One trained look, a new film every week.
Watch the case → CS 008 · Hybrid production2026 X-Copper.Three 15 second films, written for the format.
Watch the case → CS 009 · Hybrid production2026 Bremont.A noir world for a watch that only shows the hour.
Watch the case →Next case · CS 007
Made-It Pro.