Fifteen seconds, one idea.
Three films for X-Copper, written for the format.
The work.
CS 008 · Legal services · 2026
Three 15 second video ads for X-Copper, a legal services brand, produced end to end by New Limit Labs.
The thinking.
Written for the format, not cut down to it.
The brief
X-Copper needed performance video that could carry a legal services message quickly and hold attention in paid social, where the category usually defaults to stock footage and a phone number.
The thought that unlocked it
Write and direct for the 15 second format from the start rather than cutting down a longer spot, so each ad lands one idea cleanly.
How it was made.
- Step 01
Write for 15 seconds
One idea per film, written to the second.
- Step 02
Direct
Performance and pace set for a feed, not a cinema.
- Step 03
Build the shots
Synthetic production for the frames a stock library can't give a legal brand.
- Step 04
Cut and finish
Three cuts, one look.
- Step 05
Deliver
3 × 15 s films for paid social.
The system behind the work, drawn the way it runs: prompts and references in, one model, a person signing off the master, and the outputs that come from it.
The tech
A New Limit Labs production
Fifteen seconds, one idea.
Client
X-Copper
Creative direction
Corey Way
Creative director
Jonny Guy
Creative director
Jason Perdue
Director
Avery Steadman
Accounts
Jonah Issenman
Post Production
Fang Group
AI Visualist
J. Lee
More work
Four more cases.
Each one told the same way: the thinking, the work, and how it was made.
A noir world for a watch that only shows the hour.
Watch the case → CS 006 · Hybrid production2026 PSD × Jaxson Dart.A synthetic New York, built around a real shoot.
Watch the case → CS 007 · Brand world and hybrid production2026 Made-It Pro.A golf brand built as a world. Silver at YDA 2026.
Watch the case → CS 001 · Brand brain and scalable system2026 Sleep or Die.One trained look, a new film every week.
Watch the case →Next case · CS 009
Bremont.